CDOT’s Slow Speed Chase

By Rx MaryJane on May 21, 2016 • ( 1 )

If you’re planning to attend the delayed 4/20 Rally at Civic Center Park today, keep a look out for CDOT’s latest guerrilla marketing tactic: The Slow Speed Chase.

CDOT’s “Slow-Speed Chase” Returns Tomorrow at Civic Center 420 Rally
May 20, 2016 – Traffic Safety – Mock Chase Warns Against Marijuana Use and Driving

DENVER — Heavy snow forced organizers to postpone the Denver 420 Rally in Civic Center Park last month, so tomorrow, Saturday, May 21, CDOT’s “Slow-Speed Chase” returns for the rescheduled gathering. A part of CDOT’s Drive High, Get a DUI campaign, the mock-police chase aims to educate attendees of the effects, laws and penalties of driving while high. The two vehicles involved in the chase — one that looks like a patrol car and the other wrapped in bright marijuana leaf designs — will display messages about the dangers and consequences of driving while high. The vehicles will also drive around the Five Points Jazz Fest, one of Denver’s largest annual events. In addition to the “Slow-Speed Chase,” the Rally organizers will show CDOT’s new “Rollover” commercial (bit.ly/rolloverad) every hour during the event, informing attendees that “if you’re high, don’t drive.”

WHAT: CDOT’s “Slow-Speed Chase” Returns to Raise Awareness About Dangers and Penalties of High Driving

WHEN and WHERE: Saturday, May 21

“Slow-Speed Chase” Around Five Points Jazz Festival — 12:30 p.m. to 2 p.m.

CDOT representatives will drive the two vehicles around the various concert locations. Media has the opportunity to ride along.

“Slow-Speed Chase” Around 420 Rally — 2 p.m. to 4 p.m. at Civic Center Park

CDOT representatives will drive the two vehicles around the rally. Media has the opportunity to ride along.

Slow? Is that because impaired drivers are too careful? We’ve heard rumors that CSP is looking for people driving too slowly or cautiously… because slow and cautious is a bad thing? All those elderly drivers out there had better watch out!

And don’t miss CDOT’s new Rollover ad: http://bit.ly/rolloverad.

When it comes to messaging about marijuana and driving, I often wonder who’s handling the focus groups for CDOT? Are they doing any? Because they sure seem to miss the boat when it comes to reaching the marijuana community. Typical of previous anti-drug propaganda, they rely on stigma and shaming, playing on not-so-funny stereotypes that turn off, even offend, the very people they’re trying to reach.

— Rx MaryJane (Teri Robnett)

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