Ads for over the counter drugs are worse than those that require a prescription. “Don’t Rasp Your Throat With Harsh Irritants, Reach for a LUCKY instead,” reads one Lucky Strike Cigarettes ad from the 1930s. It’s almost beyond belief today that a… Read More ›
Drug ads often warn of serious side effects, from nausea and bleeding to blindness, even death. New research suggests that, rather than scaring consumers away, these warnings can improve consumers’ opinions and increase product sales when there is a delay… Read More ›
